Business Strategy

  • Business pillars

    Maintaining profitable leadership position in non-life insurance and life insurance markets in Poland. 

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  • International expansion

    Expansion in Central and Eastern Europe.

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  • Branding

    In 2013, the PZU brand was valued at more than PLN 2.3 bn.

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  • Health

    Development of health insurance.

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  • Strategy

    We have clear ideas about future ways of development. Find out more about our strategy.

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